Impact
Designing For
Role:
UX Consultant
Team:
UX Consultant
Skills:
User Research, UX Strategy, Stakeholder Engagement
Situation
Cyclopark struggled to increase visitor engagement and improve fundraising potential.
Task
My role was to identify key areas for improvement through reviews and stakeholder interviews, establishing both tactical and strategic solutions.
Action
Usability assessment
Conducted heuristic reviews of the Cyclopark website to identify usability and engagement challenges.
Brainstorming for solutions
Led ideation sessions using "How might we?" questions to explore potential improvements in visitor engagement and fundraising.
Stakeholder collaboration
Worked closely with Cyclopark representatives to understand their needs, challenges, and aspirations for the facility.
Actionable insights
Synthesised feedback into clear, actionable insights, categorising them into quick tactical actions and long-term strategic initiatives.
Key recommendations
Suggested implementing specific features such as a prominent "Donate NOW" button, and better visibility for the Cyclopark Charity Trust.
Results
The client has responded positively to the proposed changes. Once implemented, these changes are expected to increase visitor engagement and fundraising capabilities.
The anticipated improvements in website navigation and content strategies should lead to better visitor retention and increased donation actions.
The strategic initiatives aim to position Cyclopark as a leading community and public health partner in the region.
