Structure

Simplifying Site


Role:

UX Consultant

Team:

UX Consultant

Skills:

User Research, Design, Content Design & Prototyping


Situation

Community Southwark's website failed to meet its strategic goals due to poor organisation and difficult navigation.


Task

My role as a UX Consultant was to overhaul the website's architecture to improve user findability and satisfaction.


Action

  • User research
    Conducted a card sort with 11 participants using KardSort to understand how users categorise the content.

  • Analysis and design
    Developed a new site structure based on findings, focusing on clear categories like "Volunteering," "Membership," and "Resources/Help."

  • Collaborative design
    Collaborated with the Product Manager and facilitated workshops to align the redesign with user needs and organisational goals.

  • Phased rollout
    Proposed a phased implementation, starting with key categories and followed by usability testing to refine the design.


Results

  • The redesigned website structure, directly informed by user input, significantly improved content findability and user satisfaction.

  • Early feedback on the new site structure has been overwhelmingly positive, with users reporting easier navigation.

  • The project laid the foundation for further improvements, with plans in place for ongoing adjustments to aligns with objectives.

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Redesigning SIM Success

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Designing For Impact